Why shouldn’t I just use the Yellow Pages?
There are good reasons for businesses to advertise through the Yellow Pages. But put simply, GPs don’t use the Yellow Pages.
The proposition behind the Allied Health Directory is to place practitioners in front of GPs, firstly to be found, and secondly to be referred to.
A listing in the Yellow Pages compared with the Allied Health Directory is $165 per annum versus a thousand to five thousand dollars dependent on insertion size and type.
